Birla Cellulose, a part of the Aditya Birla Group and one of the world’s leading producers of man-made cellulosic fibres (MMCF), announced the launch of Livaeco™ Lyocell, its next-generation sustainable fibre, at Confluence 2026, the company’s flagship industry platform held in Coimbatore. The launch brought together leaders from across the textile value chain—including spinners, fabric […]
Asia Pacific Rayon Targets India’s Growing Demand for Sustainable Textiles
Fashion and textile customers in India are becoming increasingly conscious of the value of sustainably produced fibres. As a result, demand for viscose and lyocell—both eco-friendly alternatives to conventional fibres—is gaining strong momentum. According to industry projections, India’s viscose market is expected to grow by 8.9 per cent over the next five years, while demand […]