Asia Pacific Rayon (APR), a leading producer of viscose-rayon fibre, has partnered with celebrated Indonesian fashion designer Toton Januar for the launch of his latest collection, TOTON 2027: KALA, inspired by Javanese and Balinese mythology demonstrating the versatility of wood-based textile fibres in contemporary fashion. The collection features 10 curated looks crafted from viscose- and […]
Partnerships Power Growth as Asia Pacific Rayon Targets India and Indonesia Textile Opportunities
Asia’s manmade cellulosic fibre market continues to evolve through deeper collaboration, regional partnerships and product innovation, with Asia Pacific Rayon (APR) leveraging two major industry exhibitions to reinforce its long-term commitment to customers in Indonesia and India. The company, recognised as Asia’s first fully integrated viscose rayon manufacturer, participated in key textile trade events in Jakarta and Mumbai to […]
Asia Pacific Rayon Targets India’s Growing Demand for Sustainable Textiles
Fashion and textile customers in India are becoming increasingly conscious of the value of sustainably produced fibres. As a result, demand for viscose and lyocell—both eco-friendly alternatives to conventional fibres—is gaining strong momentum. According to industry projections, India’s viscose market is expected to grow by 8.9 per cent over the next five years, while demand […]