Fashion’s next premium story may be written on the fibre label As people become more selective about what they buy and wear, the material behind a garment is taking on new importance. New research commissioned to Ipsos by Woolmark across the United States, France, Germany, Italy and China found that on average, 82% of consumers […]
Why is Merino Wool in demand now more than ever
From the runway to the streets, Merino wool is experiencing unprecedented global demand. Around the world, consumers are turning away from synthetics and choosing natural fibres that deliver performance, comfort and sustainability in equal measure. The past month has seen the Australian wool market embark on its biggest price rise in 30 years, amplifying the […]