As India’s handloom sector balances the demands of tradition and market relevance, innovation is increasingly becoming a critical enabler of growth. Birla Cellulose is contributing to this transition by helping handloom clusters integrate sustainable cellulosic fibres such as LivaecoTM Viscose, LivaecoTM Modal and LivaecoTM Lyocell into their product offerings, allowing weavers to create fabrics that retain their artisanal […]
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