With a legacy spanning 150 years, Simone Federico & Figli has long represented the pinnacle of Italian worsted craftsmanship. In India, this heritage brand is being propelled into the future by Banswara Syntex Limited. Under the leadership of Mr. Shailendra Pandey, President & Business Head, the brand has swiftly gained recognition in the premium suiting space. Through a blend of strategic marketing, exceptional product quality, and a deep respect for sustainability, Banswara is weaving together legacy and modernity for Indian and global audiences alike.
Legacy, Positioning & Market Penetration
Banswara Syntex has successfully localized the prestigious identity of Simone Federico & Figli while preserving its international roots. “Our legacy is not just remembered—it is woven into every thread, every campaign, and every story we share,” affirms Mr. Pandey.
The brand’s meteoric rise to becoming India’s fastest-growing premium worsted suiting brand is rooted in a clear, compelling message: “Simone – the finest Italian Worsted Suiting Brand – Now in India.” This strategic communication enabled the brand to penetrate over 1,500 A-class retail outlets in just a year. High-quality fashion shoots, creatively designed brochures, and consistent messaging across digital and print media helped drive widespread market acceptance.
Craftsmanship, Product Excellence & Differentiation
Simone Federico & Figli stands out for its ability to combine old-world European elegance with the aspirations of the modern Indian consumer. Each collection reflects an understanding of evolving market tastes—offering suiting that blends timeless Italian finesse with contemporary Indian styling.
What truly differentiates Simone is its use of premium raw materials. “We use only the finest Australian Merino wool—globally renowned for softness, strength, and natural sheen,” explains Mr. Pandey. In contrast to domestic blends, this premium input delivers superior drape, breathability, and durability. Banswara’s ₹100 crore investment in European spinning technology and Italian processing machinery further reinforces this quality edge.
Sustainability, Innovation & Responsible Luxury
At its core, Simone Federico & Figli represents not just style, but responsibility. “Our worsted suitings are crafted using eco-conscious processes such as water-efficient dyeing and low-impact finishing,” says Mr. Pandey. The company uses responsibly certified Merino wool and recycled polyester, alongside wrinkle-resistant and breathable fabric technologies.
A standout innovation is their globally appreciated Poly/Wool Bi-Stretch suiting. Additionally, Banswara’s use of renewable energy and closed-loop systems highlights its broader commitment to environmental stewardship.
Retail Growth, Consumer Trends & Global Vision
After establishing itself across premium Indian retail, the brand is now focused on deeper penetration. “We aim to consolidate our presence in the top 100 Indian cities and expand into Tier 2 and Tier 3 markets, targeting 5,000 retailers next year,” shares Mr. Pandey.
In parallel, Banswara is attuned to emerging consumer preferences for lighter fabrics, elegant textures, and high-performance suits for weddings, formal occasions, and businesswear. Simone’s collections—engineered for comfort and sophistication—resonate strongly with this demographic.
On the global front, the brand is making strategic moves. “We’ve formed partnerships in Japan, the UK, Korea, Germany, Italy, the Middle East, and Southeast Asia,” notes Mr. Pandey. This marks a significant transition from being a licensee to becoming a global brand owner, positioning Simone as a symbol of premium suiting rooted in Italian legacy but powered by Indian excellence.
With Simone Federico & Figli, Banswara Syntex has created a rare and compelling narrative—one where history, innovation, and sustainability converge. The brand’s rapid success in India and promising global expansion underscores its potential to become a leading name in international premium suiting. As Mr. Pandey aptly concludes, “The journey is ongoing, and the legacy is growing.”
