For more than four decades, Neelam Thread Pvt. Ltd., under its iconic brand Telephone Threads, has been synonymous with quality, reliability, and craftsmanship in the embroidery and sewing thread industry. Founded in 1979 under the visionary leadership of Late Shri Satender Kumar Jain, the company has grown into one of India’s oldest and most trusted names in embroidery threads — a brand that continues to evolve while staying true to its legacy of excellence.
A Legacy Built on Trust and Craftsmanship
With over 45 years of expertise, Telephone Threads has become a household name in the textile and fashion industry. Its enduring tagline — “Threads of Legacy. Crafted for Today.” — reflects its core philosophy of blending traditional craftsmanship with modern innovation. The company’s deep industry knowledge, coupled with its consistent commitment to quality, has earned it the trust of designers, manufacturers, and exporters across India and international markets.
Today, Neelam Thread produces a wide range of embroidery threads — including Viscose Rayon, Trilobal Polyester, Spun Polyester, and Metallic Zari Threads — catering to diverse sectors such as fashion, home décor, soft toys, handicrafts, and ethnic wear. Its extensive colour palette of over 2,000 shades empowers designers to express creativity across cultures and trends.
Innovation at the Core
Staying ahead in a competitive market, Telephone Threads continues to invest in cutting-edge technology to improve efficiency, quality, and sustainability. Recent investments in automatic tubing and reeling machines from Switzerland and advanced dyeing systems have enhanced uniformity, shade precision, and operational efficiency while significantly reducing water and energy consumption.
The company’s modern dyeing infrastructure, equipped with spectrometers, radiofrequency dryers, and ERP-integrated automation, ensures precision in colour matching and faster turnaround times. These innovations reflect Neelam Thread’s commitment to scaling sustainably — balancing productivity with environmental responsibility.
Sustainability: A Guiding Principle
“Sustainably Crafted. Trusted Globally.” — this motto defines Neelam Thread’s green journey. The company’s manufacturing units are equipped with Effluent Treatment Plants (ETP) and rainwater harvesting systems across all four facilities. Its Delhi corporate office operates entirely on solar energy, and the dyeing units now run on cleaner PNG-based boilers.
Neelam Thread is also certified under Oeko-Tex (Product Class I), ensuring product safety even for babywear, and holds ZED certifications for all factories. The company has introduced FSC-certified viscose threads (sourced from responsibly managed forests) and is developing GRS-certified recycled polyester yarns made from post-consumer PET bottles. These initiatives underscore its long-term vision to integrate circular economy practices and reduce CO₂ emissions by 2030.
People and Purpose
With a workforce of over 200 employees, including women in key operational and managerial roles, Neelam Thread fosters a culture of inclusivity, skill development, and continuous learning. The company encourages professional growth, innovation, and equality — ensuring every team member contributes meaningfully to its collective success.
This people-centric approach has strengthened the company’s reputation as not only a quality manufacturer but also an ethical and responsible employer.
Global Reach and Future Vision
Domestically, Neelam Thread serves India’s vibrant embroidery and garment ecosystem, while globally, it partners with exporters supplying to major fashion brands in Europe, the U.S., and the Middle East. Its eco-friendly, certified threads are increasingly sought after by global apparel houses emphasizing sustainability and compliance.
Looking ahead, Managing Director Ankit Jain and Director Amit Jain are steering the company toward a future defined by innovation and sustainability. The brothers represent the next generation of leadership, combining their father’s legacy with a forward-thinking vision. Their priorities include expanding the sustainable product range, adopting Industry 4.0 practices, and integrating AI-driven automation to further enhance production efficiency and quality control.
Weaving the Future
With an annual manufacturing capacity of 700 tonnes (equivalent to 60 million metres), a strong distribution network, and a rich legacy of craftsmanship, Telephone Threads continues to set new benchmarks in embroidery thread manufacturing.
By intertwining tradition with technology, sustainability with scalability, and craftsmanship with creativity, Neelam Thread remains steadfast in its mission — to make Telephone Threads the global standard in embroidery threads, one sustainable stitch at a time.
